Exctra – your key to excellence and sustainable development

exctra is a unique digital tool that breaks down service and sales interactions into precise, measurable components. It combines targeted observation, structured feedback and professional coaching to help employees develop purposefully and embed excellence sustainably within your organisation..

Evaluation, feedback and coaching for peak performance

Why exctra? –The motivation behind the tool

After many years as trainers, we were left with one unresolved question:

  • What happens after an inspiring seminar?
  • How long does what’s been learned really last?
  • How can we bring learning even closer to the workplace?

The answer: exctra.

A tool that brings together all our knowledge and experience. It makes service processes visible, traceable and learnable – and helps businesses achieve sustainable excellence.

What makes exctra special?

  • structured observation & targeted feedback: sales and service interactions are broken down into precise, clearly observable components..
  • measurable excellence: exctra not only makes excellence visible but also assessable – and helps embed it sustainably.
  • empowering employees & mentors: employees receive valuable feedback to continuously improve their performance. Mentors are equipped to deliver specific and constructive coaching.
  • versatile controlling options: businesses can monitor the development of their teams at any time and intervene in a targeted way.
  • seamless integration into daily work: exctra supports learning directly on the job – right where it matters.

exctrain practice – How it works

exctra combines digital analysis, structured feedback and targeted coaching to make service quality measurable and open to development..

  • Evaluation
  • Feedback
  • Coaching
  • Ensuring sustainability

Process and approach


With syme and exctra by your side, all doors are open to maximise your employees’ performance and take your organisation to the next level.
Let’s work together to make excellence visible – measurable, tangible and sustainable.

1. Define service goals

Together, we translate your service goals into three to five clearly defined attributes. Proven attributes such as “presence,” “style,” “expertise,” “heart and empathy,” and “inspiration” form the foundation for your service excellence. These attributes represent the crucial dimensions of your service quality.

2. Develop a matrix


Each attribute is specified in detail and transferred into a customised matrix. This matrix serves as a clear set of requirements and, at the same time, as an observation guide for your mentors. Later, it is used to assess your sales staff and define targeted development steps.

3. Train mentors

Our work is driven by our passion and a positive motivation every single day. It’s about recognising challenges as opportunities to understand and achieve new goals. We bring this approach into training your mentors.

4. Involve employees

Ein Auftaktworkshop für Ihre Mitarbeitenden vermittelt die Methodik, erklärt das Vorgehen und motiviert für den gemeinsamen Weg mit exctra.

5. Ensure sustainability

exctra is fully implemented in your organisation. From there, you decide: would you like to continue working independently? Or would you prefer our ongoing support – for example, through supervision for your mentors, further development of the matrix or consulting on any questions related to the tool?